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Physical therapy marketing reps tell us all the time that they can’t get past the physician’s front office staff. I say use the Donald Trump strategy. If Donald Trump walked in and asked to see the doctor, would he get in? Of course he would! I admit the job of what we call . . . → Read More: Physical Therapy Marketing- Breaking Down Barriers In the physical therapy world, there is a certain amount of frequency of contact we need to have with our physicians to build relationships. Did you know it takes from six to eight contacts to build a relationship? When we consult with a physical therapy practice, the first thing I ask the marketing . . . → Read More: Marketing Strategies for Building Physician Relationships |
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