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If your marketing reps are not spending a lot of time away from their desks driving from physician office to physician office and building relationships, they’re probably not doing a very good job. So, how do you build physician relationships and add profitability to your business? We advocate a marketing program that gets . . . → Read More: Get Your Marketing Reps Out of the Office When you establish a contract with a hospital system, you can choose a variety of mechanisms for compensation. Here are your options: Flat fee plus incentive With this structure, you charge a hospital a flat fee for providing services and incentives for building the program. The flat fee should cover all your direct costs, . . . → Read More: Setting Up Compensation Structure for Hospital Contracts Once you’ve gone through the process of becoming the installation manager of a hospital’s outpatient physical therapy program, you’ll need to structure the deal. You have two choices. You can propose a joint venture with the hospital or become an independent contractor. The legalities of a joint venture can be cumbersome and cause major . . . → Read More: Hospital Contracting: Structuring the Deal In most states, hospital reimbursements are more favorable than those for outpatient therapy and are not under the Medicare Cap. This dynamic makes the time perfect for joining forces with hospitals as an option for growth. Hospital contracting is a growth strategy that could yield high profitability along with the added benefit of spending . . . → Read More: How to Contract with Hospitals for Physical Therapy Services |
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